Conviction - Conviction (2021) / 87%

The Baguette Doom Series pt. XXI: Guilty as charged

Conviction are a new band from Normandie but they're nowhere near beginners. Created in 2013 by Olivier Verron, the founder of Temple of Baal who also played for well known names likes Antaeus and Bran Barr, that new project easily distinguished itself by being completely different from what he's been playing. The one hour album explores a plethora of doom genres with ease and passion. Let's dismember it and investigate the remains.

The core of Conviction is traditional doom. Clean vocals, hard hitting riffs, hard working honest melodies and a strong rhythm section. That's not enough for the quartet though, there's a ton of old Cathedral and Paradise Lost influences here despite the old rivalries between France and England and it adds a ton of layers to their sound. 

Their main strength is the variety of their offering. We're served mid paced and faster numbers such as "Curse of the Witch" and also lengthier, mournful tracks such as "Outworn" and while it's different, it stays cohesive. That's due to Frédéric Patte-Brasseur's immense production. The work of Funeralium (covered by the Magickal Realm in the past) and Ataraxie's guitarist feels like a ton of oppressive bricks. I wouldn't say it's produced like a funeral doom album but it certainly influenced the process, it's dark and borders the prod we can find on doom/death albums while remaining a fit for their more melodic approach. They're not afraid to unleash excellent solos either and it feels like it's branching into American trad doom at times with that sort of guitar acrobatics (think Iron Man), it also reminds me of the bluesy doom Alice in Chains is known for too. It's never against the songs, it compliments their songwriting very well. 

Verron's vocals are strong while not being a highlight, they suit the atmosphere. There's a few harsh vocals moments that are appropriate and well placed throughout. "Through the Window" reminded me of the clean vocals from later Enslaved, that kind of drone chant was pretty enjoyable. He's not a powerhouse like we often encounter in doom and he's placed appropriately low in the mix to make up for that, they know their strengths.

Conviction, a band of French dudes in their 40s definitely know what they're doing. It's great doom with a sound they gathered from what they liked in the 1990s combined with the regressive modern sensibilities of bands like The Gates of Slumber. Bereft, masterful and evocative, Conviction will convince you. Yes, sorry, I went there.

Bandcamp